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Netto 2025
Year
2025
Location
Germany
Agencies
In collaboration with deepblue networks AG
Production
Bipolar & Silkrock
Creative Direction & Strategy in Development and Production of YT Commercials and Social Media Content
Led the creative concept, storyline, scripting, and on-set direction for one of Germany's biggest discounter's recruiting campaign, shaping a cohesive narrative across YouTube commercials and all accompanying social media content. The creative framework translated Netto’s employer values into a Gen-Z-relevant world, ensuring consistent messaging, distinctive character moments, and a unified tone throughout the entire campaign ecosystem.
Production by Bipolar & Silkrock
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