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Like you Like it Christmas Creator Campaign 25/26
Creative direction & Strategy for Like you Like it 2025 Christmas campaign with Oma Nudel.
The campaign reimagined the classic holiday “Oma” archetype by turning Oma Nudel into a playful, Gen-Z-styled creator who blends nostalgia with modern humor.
With bold claims like “Oma’s Like – Weihnachten wie damals, nur besser” and a social-first visual approach, the work is intended to create viral buzz across TikTok and Instagram, generating strong engagement and cultural talkability.
Campaign currently visible on brand Instagram account
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