Like you Like it x Leo Neugebauer

Creative direction & Strategy for Like x Leo Neugebauer – Protein Bites.
The campaign paired world-record decathlete Leo Neugebauer with LIKE Protein Bites to connect high-performance credibility with everyday nutrition. Leo’s athletic disciplines became playful metaphors for the product benefits, brought to life across recipe formats, product explainers, and creative hero videos.

With the central claim “Mit jedem Biss dem Ziel näher,” the work positioned Protein Bites as a simple, delicious step toward an active lifestyle — not a supplement, but a natural part of modern fuel. Designed for TikTok and Instagram, the campaign mixed athletic authenticity with light humor, driving strong engagement and cultural relevance.