Like you Like it Christmas Campaign

Creative direction for Like You Like It, a plant-based meat alternative brand. The goal: capture the festive spirit without falling into clichés, and connect with Gen Z through humor and relatability.

The campaign flipped traditional holiday stress moments into shareable stories — from Christmas dinner mishaps to New Year’s resolutions — always with Like products as the playful, reliable hero. With a strong main claim "Geteiltes Like ist halbes Leid." and social-first visuals, the work translated seamlessly into TikTok, Instagram, and beyond, sparking engagement while positioning Like not as an “alternative,” but as a delicious choice in its own right.