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Essence Gel Nail Polish
Year
2026
Location
International
Creative Direction & Strategy in the Redesign of essence gel nail colour
A contemporary evolution of the brand’s most recognizable top-shelf product range, created to resonate with a new generation of beauty consumers.
The refreshed artwork system establishes consistency across packaging supporting the launch of 45 shades across 80+ countries worldwide.
Responsible for branding, visual strategy, and execution.
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